BUS-302: Global Business

$ 450.00

4 credit hours

This course addresses the importance of globalization and how it affects the lives of people all around the Globe. In today’s business environment, we are exposed to different types of products and services produced in different parts of the world, Businesses are expanding and opening new branches overseas thus it is becoming mandatory for them to study different cultures and adapt to new situations in order to succeed .

4 Credit Hours

This course addresses the importance of globalization and how it affects the lives of people all around the Globe. In today’s business environment, we are exposed to different types of products and services produced in different parts of the world, Businesses are expanding and opening new branches overseas thus it is becoming mandatory for them to study different cultures and adapt to new situations in order to succeed .  Today’s Managers are working for local companies  facing Multinational competitors, or working abroad for foreign companies, it is necessary to understand the differences among different nations in terms of economical, political, legal and cultural systems. The course will explore how to develop an international business strategy?  What entry barriers exist? What entry strategies a multinational company can use? Why the MNC organizational structure should be changed with each entry strategy to optimize the strategy’s chances to work? It also examines the different staffing approaches  that a MNC should incorporate while filling managerial positions abroad, it also covers issues  as multicultural workforce, global marketing, design of global products and services, global R&D, and financing and accountability